redracc is an online magazine based in Cairo, Egypt. The magazine tries to reach the youth of post-revolution Egypt, with them standing out and not going by society’s standards as well as being the change they want to see in the world. The magazine mainly goes over the topics of politics, Internet culture, music, art and film scenes specifically the ones that are related to the region.

Brand Overview:

A generation that is always a work in progress.
A generation that is always moving, always changing,
redracc is a metaphor for the generation that came to change it’s surroundings not the other way around.
It’s the representation of what’s happening and what can be changed about it. It’s witty, smart, sarcastic, progressive and open minded

Branding overview:

The raccoon was chosen as the mascot for the contradiction that it carries; How the people view it as an animal that devours garbage and that is smelly. And in the same time how beautiful it looks and how elegantly it moves.

The logo was created in a portrait picture style resembling how the focus of the brand is the character of the youth and their passion towards what is happening around the country whether it comes to political, musical or artistic points of view.

Mozdan is one of the leading ceramic companies in Cairo, Egypt. They create luxury products for home refinishing with bathrooms and kitchens.

The website was a redesign of their older website; it would contain a catalogue for choosing ceramics and implementing them into an augmented reality setup for them to change the walls and floors in different settings.